A comprehensive picture of the full care continuum.
Today’s market requires real-world data that accurately reflects the clinical details of patients across the continuum of care — data that is rich enough in specificity to drive the growth of your brand.
Our data acquisition model starts with the providers of care. We aggregate EHR data directly from providers, integrating multiple EHRs from across the continuum of care, both inpatient and ambulatory. We capture a comprehensive clinical picture that includes medications, lab results, vital signs, physician notes, diagnoses, procedures, demographics, hospitalizations and outpatient visits.
We then deliver this powerful information to you through NorthStarTM — a unique technology platform that goes well beyond traditional transactional databases and anecdotal market research. It is designed to offer in-depth insights into clinical drivers of care. By integrating detailed data from multiple clinical and financial systems, life science organizations can unlock data in the electronic health record (EHR) in ways never before available.
From launch planning and tracking, to market segmentation and comparative effectiveness, there are time-sensitive opportunities for growth. NorthStar provides a longitudinal view of population care, which allows you to quickly develop and modify brand and commercial strategies, measure comparative effectiveness and provide forecasting metrics.
Aggregate data across the continuum
- Extracts data from multiple sources
- Minimizes IT burden with easy-to-use platform
- Brings patient data together from across inpatient and ambulatory settings
Clean, normalize and validate the data
- Maps and normalizes data to a single clinical ontology
- Validates data continuously to ensure reliability
Transform data into insight
- Identifies the clinical drivers of physician treatment behavior
- Identifies clinical and patient barriers to brand use
- Provides longitudinal view of population care
- Organizes data into clinically relevant disease models
Make insights actionable
- Delivers insights through an easy-to-use interface
- Provides dynamic filters, including time, class/brands, comorbidities, physician specialty, line of therapy and regimen
- Provides customizable reports
- Allows for refinement of sales messages
- Drives segmentation strategy
- Drives portfolio optimization
- Supports payer negotiations