Clinical data

A comprehensive picture of the full care continuum.

Today’s market requires real-world data that accurately reflects the clinical details of patients across the continuum of care — data that is rich enough in specificity to drive the growth of your brand.

Our data acquisition model starts with the providers of care. We aggregate EHR data directly from providers, integrating multiple EHRs from across the continuum of care, both inpatient and ambulatory. We capture a comprehensive clinical picture that includes medications, lab results, vital signs, physician notes, diagnoses, procedures, demographics, hospitalizations and outpatient visits.

We then deliver this powerful information to you through NorthStarTM — a unique technology platform that goes well beyond traditional transactional databases and anecdotal market research. It is designed to offer in-depth insights into clinical drivers of care. By integrating detailed data from multiple clinical and financial systems, life science organizations can unlock data in the electronic health record (EHR) in ways never before available.

From launch planning and tracking, to market segmentation and comparative effectiveness, there are time-sensitive opportunities for growth. NorthStar provides a longitudinal view of population care, which allows you to quickly develop and modify brand and commercial strategies, measure comparative effectiveness and provide forecasting metrics.

NorthStar demo

Pinpoint the clinical factors and physician decision-making that drive market share.

Read more

  • Aggregate data across the continuum
  • Clean, normalize and validate the data
  • Transform data into insight
  • Make insights actionable
We’re ready to put our solutions to work for you. Let’s start the conversation.
Contact Us 1-866-306-1321

Please complete the short form below to help guide our discussion.

* required

Optum respects your privacy, view our Privacy Policy.

 

Thank you for contacting us
An Optum professional will contact you soon. If you have additional questions, please contact us at 1-866-306-1321 or connected@optum.com.