In-depth insights into the clinical drivers of care.
Succeeding in today’s life sciences market requires critical insight into physician, patient and hospital behavior over the entire lifecycle of your product. Humedica NorthStar™ is an intuitive and customizable solution from Optum® that allows you to pinpoint the clinical factors and physician decision-making behavior that drives market share. Now featuring integrated claims and EHR data, it provides comprehensive population-level data and clinical intelligence to answer the most important questions about your brand and product portfolio:
- What clinical factors are influencing treatment decisions?
- Which classes and brands are competing for the same clinical profile?
- How do we identify unmet needs and market opportunities?
- Are we attracting the right patient segments based on our product’s unique clinical profile?
With NorthStar, you can define clinical markets, segment the market to your preferences, and gain a complete picture of how to drive your market strategy.
Watch these two short online demos of NorthStar:
Humedica NorthStar overview demo
Humedica NorthStar integrated module demo